Large heritage brands (Castrol, Shell, Servo/IOCL, MAK) dominate shelf awareness, but they also create opportunities for nimble brands to compete on price, availability and distributor support. Market studies show that customers value specification (API/JASO), visible technical backing and local supply reliability — areas where regional brands and independent blenders can differentiate.
Where Platiinum competes strongly:
- Specification parity: Platiinum’s 4T blends meet API and JASO spec targets commonly used by premium brands — this removes technical objections at point of sale.
- Cost-to-value: Competitive price points on trade packs improve margins for dealers and encourage trial.
- Service & speed: Faster regional delivery and hands-on technical training are decisive in smaller towns.
Distributor proposition:
Platiinum offers practical distributor onboarding (marketing assets, training, regional sales leads) similar to successful PLD/RLD frameworks used by larger players — but with faster approvals and flexible credit terms for new partners.
How to sell this to dealers: prepare a one-page “compare & save” sheet that contrasts Platiinum specs, price per litre, warranty/guarantee and local supply lead times against larger brands.
Be a distributor today. Distributor opportunity is now open with us. Contact us at https://neelamchemicals.in/ or call us at +91-9839001130